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User's Obligation to Abide By Applicable Law.
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RULES AND REGULATIONS
2016 Time to Ride Challenge
An Initiative of the American Horse Council’s Marketing Alliance
Time to Ride is a national campaign with a goal of introducing thousands of new people to a horse experience through various equine activities.
The Time to Ride Challenge is a nationwide contest in which members of the horse community compete for $100,000 in cash and prizes by connecting new people to horses while growing their businesses and organizations. These connections include a live horse experience and introduce the benefits of equine activities to people who are new to horses. The overall goal is to show new people the magic of horses by helping them take the critical first step towards a connection with horses.
Hosts may enter the Time to Ride Challenge (the “Challenge”) by agreeing to attempt to engage Newcomers with the horse community from June 1, 2016 through September 30, 2016 through an interactive horse experience.
Disclaimer: Time to Ride reserves the right to accept or reject any application or to disqualify and remove a Host from the Challenge contest at any time, for any reason, or for no reason. There may be circumstances not provided for in the Challenge Rules. Time to Ride will have complete authority and discretion to consider and decide any such questions that may arise involving the Challenge, Hosts, Newcomers and Experiences under the Challenge, and the awarding of prizes. All decisions of Time to Ride concerning such questions are final and binding on all Hosts and winners.
Sponsor: American Horse Council dba Time to Ride, 1616 H Street NW, 7th Floor, Washington, DC 20006 (“Sponsor”).
Challenge Period: All Experiences must be held from June 1, 2016 through September 30, 2016 in order to be considered part of the Challenge. A Host can hold an unlimited number of one-day Experiences during the Challenge Period.
Experience: For purposes of the Challenge, an “Experience” is defined as an equine experience provided to a Newcomer by a Host, which consists of a minimum of three (3) minutes with an equine while observing, riding, grooming or interacting with the horse. The Experience must involve live horses or ponies and the Host must provide a knowledgeable and experienced horse handler to facilitate the Experience. Any Experience will be at the discretion of the Host and must be conducted at the Host’s expense. Experiences must be submitted on a single-day basis. Multiple-day events (for example, Saturday-Sunday) should be submitted as separate single day events. No Experience may involve the use of fireworks, flash-powder, or explosive compositions. All Experiences must involve healthy, safe and suitable horses, safe and suitable equipment, and be held in a clean and safe facility and controlled environment with an emphasis on the safety and inexperience of any Newcomer. Customer service is a key component of an equine Experience. Hosts must maintain a friendly attitude toward all Newcomers.
Host: For purposes of the Challenge, a “Host” is defined as any individual, stable, facility, event, activity, race track, horse show, expo or equine center, club/association with no more than 300 members, retail outlet, veterinary practice or service provider that is involved with horses or equine activities in any fashion. One or more Hosts may work together for purposes of the Challenge; however, if so, then all such Hosts will be considered one Host for purposes of determining the appropriate Division (as defined below) and eligibility for prizing. Please see “Working Together” below for more information.
Working Together: For purposes of the Challenge, the term “working together” means approaching, planning for, participating in, or acting in the Challenge in a cooperative, coordinated, supportive, or joint fashion with another Host or Hosts in order to attract Newcomers to the Challenge event(s) of the Host or Hosts. Relevant Factors – In determining whether Hosts are deemed to be working together for purposes of the Challenge, all facts and circumstances with respect to each Host’s activities with respect to the Challenge are to be taken into account. No one factor is determinative in making this determination. In addition, it is not intended that only the factors described hereafter are to be taken into account in making this determination, or that a determination is to be made on the basis that the number of factors (whether or not listed in this paragraph) indicating a lack of working together exceeds the number of factors indicating working together, or vice versa.
Among the factors which should normally be taken into account are the following:
Planning or coordinating participation in the Challenge;
Sharing ideas, potential activities, knowledge, or advice;
Discussing, sharing, or coordinating advertisements, announcements, press releases, or any media regarding Host(s) or events before, during, or after the event;
Host or Host(s) are legally related, affiliated, or under common control;
Common officer(s), director(s), staff, volunteer(s), or Challenge contact(s);
Common address, location, stable, place of business, or home base;
Physical proximity of Hosts;
Common or overlapping date(s) of events; common site of event(s); or proximity of event(s) held on same date and at same location; But simply conducting separate and independent events on the same date and at the same location, for example a fair or expo, is not determinative by itself;Sharing the following in going to, during, or returning from an event or events: (1) horses; (2) activities or experiences; (3) transportation or van; (4) booths or facilities; (5) costs or expenses; (6) staff or volunteers; or (7) equipment, tack, hay, feed, or other items used at an event;
Common registered Newcomers;
Any referral of Newcomers to other Host(s) whether on the same date(s) or at the same location(s), or not;
Any contact with another Host(s) in connection with a Challenge event intended to increase the number of registered Newcomers of either;
Acting collaboratively with another Host or Hosts in any manner.
Hosts have the affirmative obligation to disclose to Sponsor if they will be acting with another Host(s) when they register for the Challenge. Hosts who elect to work together must register as one entity and select one division. Failure to do so could result in the disqualification or combination of one or all of the Hosts involved, or other action at the discretion of the Sponsor, at any time during or after the Challenge.
Newcomer: Because the intent of the Challenge is to expand the number of people involved in horses and horse activities, for purposes of this Challenge, “Newcomer” is defined as a person with no or little recent experience with horses. Newcomers will not include anyone who has been involved with horses, riding lessons, or competing within the past three (3) years. Determination of whether a person qualifies as a Newcomer shall be made solely at the discretion of Sponsor.
Eligibility: The Challenge is open to Hosts located in the 50 United States and District of Columbia, and is subject to all federal, state, and local laws. It is void where prohibited or restricted by law. Employees and members of their households and immediate families (spouses, parents, siblings, children and each of their respective spouses) of Sponsor and its respective parent companies, subsidiaries, and affiliates, and their advertising and promotion agencies and all local sponsors are not eligible.
Effective with 2015 winners: any Host that is a First Place Winner is ineligible to compete in any Division of the Challenge in the subsequent year.
Host Registration: A Host can register for the Challenge by completing an application that is available at www.timetoride.com website (the “Website”). To participate in the Challenge, a Host may submit the Challenge application at any time between April 1, 2016 and September 30, 2016. Hosts will be accepted on a first-come, first-serve basis. Hosts who register after the Challenge Period start date of June 1, 2016 understand and accept that they have fewer days within the Challenge Period to host events compared to Hosts who registered before the June 1, 2016 start date. Notwithstanding the foregoing, Sponsor shall have the right, at its sole discretion, to extend the application period and/or permit additional Host registration with or without public notice. Host information will be posted on the Website and the Time to Ride map (the “Map”). Host registration details, including selection of division, will become final upon submission of the registration. Host shall select the appropriate division based on its status on the date of registration.
Under no circumstances may two or more Hosts have the same physical or mailing address. If two Hosts are found to have registered with the same physical or mailing address, they will be considered one single Host and one account will be removed. A Host is expected to provide accurate information upon registration, particularly with respect to its self-selected division (please see Division below for further details). Any changes to Host information or conduct of event after registration must be disclosed immediately to Sponsor in writing. It will be at Sponsor’s discretion entirely to allow or not allow any changes after registration. Under no circumstances will changes be allowed to division classification after May 30, 2016. Any inaccuracies in any information provided by Host or any failure to correct information on a timely basis are grounds for disqualification by Sponsor.
After a Host submits a completed application, Sponsor will create an account for the Host on the Website (the “Account”). Host information will be displayed publicly on the Map. Hosts may also list planned events on their Account for display to the public. Host must comply with all guidelines on the website at all times.
Notification of Host Events: For insurance purposes all Hosts must post their Challenge event date(s) and locations(s) in their “Challenge” on-line Account at least FIVE (5) DAYS PRIOR TO THE STARTING DATE OF THEIR EVENT.
Newcomer Log: Each Host is responsible for recording all Newcomers who participate in an experience on its Account during the Challenge Period (the “Newcomer Log”). Hosts shall do so by collecting digital liability releases from each Newcomer using the third party service, SmartWaiver. This service is provided to the Host by Time to Ride for free. SmartWaiver digital liability releases will be accessible in a web browser by any computer, tablet, or mobile device with Wi-Fi or cellular data capabilities. Hosts may provide a computer, tablet, or mobile device with Wi-Fi___33 or cellular data; ask each Newcomer to use his or her personal device to access the digital liability release; or a combination of both methods. Time to Ride recommends that Hosts display a sign, banner, or poster directing all Newcomers to the digital liability release online. Time to Ride will provide each Host with an individual link to their unique digital liability release. Upon a Newcomer completing the digital liability release, a copy will be sent to the Newcomer, to the Host, and to Time to Ride. Each Host is responsible for ensuring that all Newcomers have completed the digital liability release. Please see “Liability and Release” below for further information. Please see “SmartWaiver FAQ” on the Website for further information.
If extenuating circumstances prevent a Host from using the digital liability releases, Host is required to obtain completed hard copy, printed liability releases from each Newcomer and manually enter Newcomer Log data on his or her online Challenge account. Hosts are strongly encouraged to use the digital liability release to save significant time and effort in data entry, and the cost of printing hard copy liability releases. For each Experience, the Host must include the name, email address, mailing address, and date of Experience for each Newcomer (or guardian in the case of a Newcomer who is a minor) on its Newcomer Log. It is the responsibility of Host to obtain correct contact information for each Newcomer. In the event that a youth participant Newcomer is under age 13, a parent or guardian must provide an email address for verification purposes. No email addresses will be accepted from Newcomers under age 13. Sponsor reserves the right to contact any or all participants to verify status as a Newcomer.
Regardless of the number of Experiences attended by a single Newcomer, a Newcomer may only be counted one (1) time by a Host for purposes of the Challenge. However, the same Newcomer may be counted by multiple different Hosts for the Challenge.
Submission of Newcomer Experience Information: All information regarding a Newcomer Experience must be submitted to the Host’s Newcomer Log within seven (7) days of the date of the Experience, but no later than October 10, 2016. Any information that does not comply with the Challenge Rules will not be accepted. By uploading Newcomer Experience information to the Newcomer Log, Host certifies that it has received a release of liability form completed by each Newcomer, parent, or guardian, the form of which shall be provided by Sponsor on the Website (the “Newcomer Release”). If a Host uses SmartWaiver, Host’s waivers will automatically be counted and Host will not be required to upload additional information. Please see “Liability and Release” below for further information.
Marketing Support and Additional Host Benefits: All participating Hosts will receive a full marketing support kit to assist with solicitation of Newcomers. Such kit will include suggestions on how to grow your business and produce events that engage Newcomers, free advertising materials, and educational items. Participating Newcomers may be eligible for sweepstakes and drawings as incentives to attend Host venues and events. After completion of contest, a Host will retain designation on the Map and may be contacted for future involvement in Sponsor initiatives.
Divisions: During the Host registration process, each Host will select its appropriate size division (“Division”), based on the size of the Host. There are a total of three (3) Divisions in the Challenge, which are determined as follows:
(1) Small Division. The Small Division is for the following Hosts:
a. Stables with 5 or fewer horses for lessons; or
b. Businesses, including but not limited to retail outlets, veterinary practices, race tracks, shows, expos or equine centers, etc. with 5 or fewer employees; or
c. Organizations with 25 or fewer members.
(2) Medium Division. The Medium Division is for the following Hosts:
a. Stables with 6-12 horses for lessons; or
b. Businesses, including but not limited to retail outlets, veterinary practices, race tracks, shows, expos or equine centers, etc. with 6-10 employees; or
c. Organizations with 26-100 members.
(3) Large Division. The Large Division is for the following Hosts:
a. Stables with 13 or more horses for lessons; or
b. Businesses, including but not limited to retail outlets, veterinary practices, race tracks, shows, expos or equine centers, etc. with 11 or more employees; or
c. Organizations with 101-300 members. Organizations with more than 300 members are not eligible to compete as single Hosts in the Time to Ride Challenge. Such organizations are encouraged to contact firstname.lastname@example.org to learn how they can encourage and reward their membership body to participate in the Challenge as individuals.
For purposes of determining the correct Division for a Host, member is defined as an adult or youth member of a club or organization that has dues, registration or membership requirements, and a record of membership and is in good standing with the organization as of May 1, 2016, or the date of registration in the Challenge, whichever is earlier. Organizations registering for the Challenge may be asked for proof of membership numbers. Employees are defined as full-time employees that own, or have been employed by, the business for a minimum of 90 days prior to May 1, 2016. Lesson horses are defined as any equine that is used to serve the public through riding, lessons, therapy, driving, handling, or any other mounted or unmounted horsemanship. Horses in the Host’s care that are retired, privately owned by boarders, or kept for breeding are not considered lesson horses for purposes of the Challenge.
C. WINNERS AND PRIZING.
Challenge Winners: At the end of the Challenge Period, Sponsor will determine the ten (10) Hosts from each Division with the most Newcomer participation in Experiences. The Host with the most Newcomer participation will be the First Place Winner, the Host with the second-most Newcomer Experiences will be the Second Place Winner, the Host with the third-most Newcomer Experiences will be the Third Place Winner, the Host with the fourth-most Newcomer Experiences will be the Fourth Place Winner, the Host with the fifth-most Newcomer Experiences will be the Fifth Place Winner, the Host with the sixth-most Newcomer Experiences will be the Sixth Place Winner, the Host with the seventh-most Newcomer Experiences will be the Seventh Place Winner, the Host with the eighth-most Newcomer Experiences will be the Eighth Place Winner, the Host with the ninth-most Newcomer Experiences will be the Ninth Place Winner, the Host with the tenth-most Newcomer Experiences will be the Tenth Place Winner.
Winner Verification: Sponsor shall have the right to verify each Newcomer Experience and final determination of all winners will be at the discretion of Sponsor. Decisions of Sponsor will be final. Any Host found to have entered non-Newcomers or persons who did not participate in an Experience during the Challenge Period, or is otherwise in violation of these Official Rules, will be disqualified and ineligible for any prize.
Prizes: Sponsor will award Divisional Prizes in each of the three (3) Divisions. Divisional Prize money will be equal in all divisions. All cash prizes will be in the form of a check. Divisional Prizes are as follows:
(1) Small, Medium, and Large Divisions: a. First Place Winner: $10,000 cash.
b. Second Place Winner: $5,000 cash.
c. Third Place Winner: $2,500 cash.
d. Fourth Place Winner: $1,000 cash.
e. Fifth Place Winner: $ $1,000 cash.
f. Sixth Place Winner: $1000 cash.
g. Seventh Place Winner: $500 cash.
h. Eighth Place Winner: $500 cash.
i. Ninth Place Winner: $500 cash.
j. Tenth Place Winner: $500 cash.
Additional cash prizes:
100 for 100 Prizes: The first 100 Hosts to record 100 unique newcomers, and who do not win a divisional prize, will win $100.
Wild Card Prizes: A total of $750 will be awarded to two “wild card” winners who do not win a Divisional Prize. The Host who reaches the greatest number of Newcomers but does not win a divisional prize will win $500; the Host who reaches the second-greatest number of Newcomers but does not win a divisional prize will win $250.
All prize winners must reach at least 100 Newcomers to receive the full amount of prize money. This applies to Divisional prize money, Wild Card prize money, and “100 for 100” prizes. A Host who places first through tenth in its division but reaches fewer than 100 Newcomers may be eligible for product or merchandise prizes in lieu of cash. All cash and prizes will be distributed after completion of the Challenge.
A prospective winner may be required to sign an affidavit of eligibility and release of liability and publicity (where permitted), and return same, properly executed, within five (5) days of issuance of prize notification. If Sponsor is unable to contact the prospective winner within three (3) days from first notification attempt, if the prospective winner fails to complete and return all requested forms by the specified date, or if the prospective winner fails to comply with any of the requirements, his/her prize will be forfeited and an alternate prospective winner shall be selected by selecting the next-highest scoring Host.
Prizes will be delivered to the Host representative designated as the “contact name” on the Host Account. In no event will any prize be delivered to a different party, or divided between multiple parties by Sponsor, regardless of whether such Host consists of multiple entities/groups. Prior to selection of the winners, Hosts and their Experiences may be featured on the Website; however, in no way shall such promotion influence the selection of the winners. Any winner will be notified by email, telephone, and/or overnight mail delivery on a date on or around October 30, 2016 to be determined by Sponsor.
D. CONDITIONS OF PARTICIPATION.
Conditions of Entry: Entry materials that have been tampered with or altered are void. If, in the Sponsor’s opinion, there is any suspected or actual evidence of electronic or non-electronic tampering with any portion of the Challenge, or if computer virus, bugs, unauthorized intervention, fraud, or technical difficulties or failures compromise or corrupt or affect the administration, integrity, security, fairness, or proper conduct of the Challenge, the Sponsor reserves the right at its sole discretion to disqualify any individual who tampers with the entry process and void any entries submitted fraudulently, to modify or suspend the Challenge, or to terminate the Challenge and proceed with the judging process, to award the prizes using all eligible, non-suspect entries received as of the termination date. Should the Challenge be terminated prior to the stated expiration date, notice will be posted on the Website. In the event of a dispute as to the identity of the winner based on an e-mail address, the winning entry will be declared made by the authorized account holder of the e-mail address submitted at time of entry. CAUTION: ANY ATTEMPT BY AN ENTRANT TO DELIBERATELY DAMAGE THE WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CHALLENGE MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK REMEDIES AND DAMAGES (INCLUDING ATTORNEY’S FEES) FROM ANY SUCH ENTRANT TO THE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION.
Notification of Host Events: For insurance purposes all Hosts must notify Sponsor by scheduling their Challenge event date(s) and locations(s) in their “Challenge” on-line Account FIVE (5) DAYS PRIOR TO THE STARTING DATE OF THEIR EVENT. Event posting will not be accepted through email. Any event that is not posted in this manner will not be considered part of the Challenge.
Insurance: Host shall carry, at its sole expense, comprehensive general liability insurance with a minimum of $1,000,000 per occurrence combined single limit for bodily injury and property damages, along with such other insurance as is reasonably required by individuals/organizations in a similar situation and/or business as Host. It is suggested, but not required, that a Host have a minimum of $10,000 limit for medical expenses with an insurer. Host shall also name American Horse Council, Inc. as additional insured. Upon request, Host shall provide Sponsor with certificates of liability insurance evidencing such coverage. By participating in the Challenge, Host represents and warrants that it has, at minimum, the aforementioned insurance coverage, and that such coverage shall apply to and cover the Newcomers.
Liability and Release: As a condition to participating in the Challenge, Hosts must obtain from each Newcomer a Newcomer Release fully releasing, discharging, indemnifying and holding harmless Sponsor, American Horse Council and its members, members of the Marketing Alliance, including but not limited to American Association of Equine Practitioners, Active Interest Media, the American Quarter Horse Association, Dover Saddlery, Farnam Companies, Merck Animal Health, Merial Limited, Morris Media Network Equine Group, Purina Mills LLC, Platinum Performance, U.S. Equestrian Federation, Zoetis, Absorbine/W.F. Young, American Paint Horse Association, Equibrand, I-5 Publishing, National Reining Horse Association, National Cutting Horse Association, Pyranha Inc., Rood & Riddle Equine Hospital, Bureau of Land Management Wild Horse and Burro Program, Mustang Heritage Foundation, the America’s Mustang Campaign, Texas A&M University, and Colorado State University (collectively with Sponsor, the “Challenge Entities”); their respective representatives and agents, advertising and promotion agencies, promotion partners and prize suppliers, and all of their respective affiliated companies, employees, officers, directors and shareholders from any all claims and damages or liability arising in connection with a Newcomer’s participation in the Challenge or Equine Experience provided by Host. Time to Ride will provide Host with the Newcomer Release to use, which may not be altered in any way. Each Newcomer must complete a Newcomer Release in order to be counted towards the Host’s total. Upon request, Host shall provide Sponsor with completed Newcomer Releases. Failure to do so may result in disqualification. Releases for minor participants, under the age of 18, MUST be completed by the minor’s parent or legal guardian.
Download the hard copy Time to Ride Challenge Newcomer Liability Release
The Challenge Entities, their respective affiliates, subsidiaries, parent, advertising and promotion agencies, and their respective officers, directors, shareholders, employees and agents, and any and all Internet servers and access provider(s) are not responsible for: any incorrect or inaccurate entry information; human error; technical malfunctions; failures, omission, interruption, deletion, or defect of any telephone network, computer online systems, computer equipment, server providers, or software, including any injury or damage to Host’s or any other person’s computer relating to or resulting from participation in this Challenge; inability to access the Website; theft, tampering, destruction, or unauthorized access to, or alteration of entries; transactions that are processed late or incorrectly or are incomplete or lost due to computer or electronic malfunction or traffic congestion on the Internet or at any web site; printing or other errors; and any entries that are late, lost, incomplete, misdirected, stolen, mutilated, illegible or postage due, or any combination thereof. Proof of mailing, in-person submission, or online submission is not considered proof of delivery or receipt. All entries become the property of Sponsor and will not be returned.
By entering, a Hosts also agrees to release, discharge, indemnify and hold harmless the Challenge Entities and their respective parent companies, subsidiaries, their respective representatives and agents, advertising and promotion agencies, promotion partners and prize suppliers, and all of their respective affiliated companies, employees, officers, directors and shareholders, from and against all claims and damages or liability arising in connection with Host’s participation and/or entry in the Challenge and/or Host’s receipt or use of any prize awarded in this Challenge or due to any injuries, damages or losses to any person (including death) or property of any kind resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of any prize or participation in any Challenge-related activity or participation in this Challenge, including but not limited to any Newcomer’s participation in Host-hosted Experience. Any and all warranties and guarantees relating to prizes are subject to the respective manufacturer’s terms.
Except where prohibited by law, the Host’s entry and/or acceptance of any prize constitutes permission for the Challenge Entities to use said Host’s name, photographs, likenesses, statements, biographical information, voices, and city and state addresses on a worldwide basis, and in all forms of media, in perpetuity, without further compensation.
Host further understands and agrees that all rights under Section 1542 of the Civil Code of California (“Section 1542”) and any similar law of any state or territory of the United States that may be applicable with respect to the foregoing release are hereby expressly and forever waived. Host acknowledges that Section 1542 provides that: “A GENERAL RELEASE DOES NOT EXTEND TO CLAIMS WHICH THE CREDITOR DOES NOT KNOW OR SUSPECT TO EXIST IN HIS OR HER FAVOR AT THE TIME OF EXECUTING THE RELEASE, WHICH, IF KNOWN BY HIM OR HER MUST HAVE MATERIALLY AFFECTED HIS OR HER SETTLEMENT WITH THE DEBTOR.”
The releases hereunder are intended to apply to all claims not known or suspected to exist with the intent of waiving the effect of laws requiring the intent to release future unknown claims.
Taxation: The value of any prize may be taxable as income to Hosts. Winners are responsible for any applicable federal, state or local taxes. All taxes, fees, and surcharges are the sole responsibility of the Host winner. Hosts agree to provide required personal information to Sponsor in order to generate tax documents, if required. Each winner agrees to indemnify and hold harmless the Challenge Entities and their employees and agents from and against any liability for such taxes.
Miscellaneous: All information requested, provided or reported pursuant to this Challenge becomes the sole property of Sponsor and will not be returned. If, for any reason, the Challenge is not capable of running as planned, including due to tampering, unauthorized intervention, fraud, technical failure, human error or any other causes beyond the control of Sponsor that corrupt or affect the administration, security, fairness, integrity, or proper conduct of the Challenge, Sponsor reserves the right in its sole discretion, to disqualify any person who tampers with the entry process, and to cancel, terminate, modify or suspend the Challenge.
Sponsor assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, the entry process or information, Sponsor is not responsible for late, lost, illegible, incomplete, delayed, destroyed, stolen or misdirected entries.
Use of Information: All information, personal or business-related, obtained in registering for, or provided during participation in, the Challenge may be used by Sponsor in any way, including, but not limited to, for the purposes of conducting the Challenge, providing any current or future promotional activities, or as may otherwise be determined in the sole discretion of Sponsor. Except where prohibited, participation in the Challenge constitutes a Host’s consent to Sponsor's use of Host’s name, likeness, contest entry, and state of residence for promotional purposes in any media without further payment or consideration.
Governing Law: All issues and questions concerning the construction, validity, interpretation and enforceability of these rules, or the rights and obligations of Host or the Challenge Entities in connection with the Challenge, shall be governed by and construed in accordance with the laws of the Commonwealth of Kentucky without giving effect to any choice of law or conflict of law rules or provisions which would cause the application or the laws of any jurisdiction other than the Commonwealth of Kentucky. Any action or litigation concerning this Agreement shall take place exclusively in the federal or state courts sitting in Fayette County, Kentucky, and Host expressly consents to the jurisdiction of and venue in such courts and waives all defenses of lack of jurisdiction and inconvenient forum with respect to such courts. Any and all disputes, claims, and causes of action arising out of or in connection with this Challenge, shall be resolved individually, without resort to any form of class action. Host agrees to service of process by mail or other method acceptable under the laws of the Commonwealth of Kentucky. ANY CLAIMS, JUDGMENTS AND/OR AWARDS SHALL BE LIMITED TO ACTUAL OUT-OF-POCKET COSTS ASSOCIATED WITH ENTERING THIS CHALLENGE. HOST HEREBY WAIVES ANY RIGHTS OR CLAIMS TO ATTORNEY'S FEES, INDIRECT, SPECIAL, PUNITIVE, INCIDENTAL OR CONSEQUENTIAL DAMAGES OF HOST OR THIRD PARTY PARTICIPANTS, WHETHER FORESEEABLE OR NOT AND WHETHER BASED ON NEGLIGENCE OR OTHERWISE.
The purpose of the Challenge is to introduce new people to horses and encourage them to continue participating in horse activities by providing a positive first experience.
Who can participate?
The Challenge is open to any business or organization that is involved with horses, including stables, instructors, veterinarians, feed stores, clubs, event venues, racetracks and more. For the purpose of the Challenge all participants will be considered “Hosts.” and must be registered on the website.
How do I win?
Create an Account.
Become a Challenge Host.
From your My Challenge page, schedule Challenge events to occur from June 1, 2016 through September 30, 2016. Then plan Challenge events that invite and engage newcomers to the equine industry. Use the downloadable tools provided in the Resources tab of your My Challenge page and build fun, beginner-friendly experiences with horses, ponies, mules and/or donkeys. Events might include petting, grooming, riding, education, crafts and more. Host your events and collect a liability release form (digital Smartwaiver or paper copy waiver) that records the full name, email address and mailing address of each newcomer at your event(s). The host with the most newcomers (adults and children) at the end of the Challenge, determined and verified by completed liability waivers, will win in each division.
What can I win?
An estimated total of $100,000 cash and prizes will be awarded! Each division (small, medium, large) winner will be awarded one grand prize of $10,000, with cash prizes through 10th place. Check out the rules for more details.
What if I don’t win?
Even if you don’t win any prizes you will have gained the valuable benefits of new clients, new connections in your community, new ideas, and tools you can use to promote your business.
Who are “newcomers”?
Newcomers are defined in the rules as individuals that have not owned, taken lessons or regularly participated with horses within the past three years. Any Newcomer participating in your event must willingly share their name and email address with you via the Time to Ride Challenge liability release. If a Newcomer is 13 years or younger, you must have their parent or guardian’s email address for it to count. It’s your responsibility to record the names and email addresses in your personal account on the website, or use SmartWaiver to digitally gather that information. Email addresses will be used for verification purposes and will NOT be used for sales or solicitation. Please see the official rules for more information.
What type of event can I host?
Any single-day event involving live horses or ponies in a safe environment with experienced horse handlers that connect Newcomers with horses. Events that are fun, beginner-friendly, and free have proven to be most popular.
Where can I find examples and ideas for fun Newcomer events?
The marketing resources page of your business account on has a Marketing Toolkit full of ideas. Join the Host Facebook group for more ideas.
What about summer camps?
For liability insurance reasons, all Challenge events must be single-day events so you cannot list your full week(s) of camp. A great way to incorporate your summer camp programs is to host a Challenge event on the final day of camp, inviting all the campers’ families and friends (who are often also Newcomers) to enjoy a fun day at the barn seeing what the campers have learned.
I’m not an instructor or lesson stable. How can I participate?
There are plenty of ways. Veterinary practices can host tours and educational events at their clinics, or work in conjunction with local stables. Clubs can do riding demonstrations. Feed and tack stores can have horses or ponies visit for a meet and greet. Click here for two great examples of veterinary practices that held events last year. You can also work together with another horse business, such as a stable, if you want to participate but lack the space, facilities or horses.
Does it count if I've already had an event like this?
Only events and experiences held between June 1st and September 30th, 2016 can count. All other events, mailing lists, etc. will not count. You must notify Time to Ride of each event at least 5 business days before the date of the event by scheduling them in your online account.
What about liability insurance for my event?
Your existing farm, ranch, business or home owners’ insurance policy may already have the liability insurance required so check with your agent. If not, you can purchase a policy to cover your event through Specialty Program Insurers, http://www.rodeoinsurance.com/ for a nominal fee. Please refer to the rules for details.
What about liability releases?
The 2016 Challenge will use digital liability releases gathered via SmartWaiver. Please see the SmartWaiver FAQ for information on getting started.
What is SmartWaiver? SmartWaiver converts an existing waiver into a digital waiver that can be signed at your location or online from any computer, tablet, or mobile device.
Why is the Time to Ride Challenge using SmartWaiver? To help you, the stables, clubs and businesses competing, save a lot of time, money, and effort; make the process of competing in the Challenge easier; and to make participant data management easier, more accurate and secure for you.
You won’t have to manually enter Newcomer data after your events (name, address, email address for every participant) in order to get credit.
You’ll also receive a digital copy of each completed waiver. No handwriting to read, blank spaces, or errors!
You’ll get a complete list of all Newcomers after your events.
You will save money on paper and ink because you won’t need to print hard copies of the waiver for every event.
Your events will run more smoothly.
You may be able to forego using your own existing liability waiver since your business’s name will be included on your individual SmartWaiver. Just check with your insurance provider.
What happens if I don’t use it? You’ll need to spend a lot more time on the computer after your event entering Newcomer data to get credit towards the Challenge.
I’m not very tech savvy. Can I still use it? Definitely! Time to Ride will set it up for you, and your visiting Newcomers will be able to sign the waiver using their smart phones. All you have to do is show them the link.
I don’t have a computer or WiFi in my barn. Can I still use it? Yes! Every Newcomer who has a smart phone can sign the waiver.
My barn gets really bad cell reception. Can I still use it? Yes, if you have WiFi or a hardwire internet connection. You need either WiFi or cell reception to access your SmartWaiver.
Ok, I’m convinced. How do I get started? When you sign up for the Challenge, Time to Ride will automatically create your unique SmartWaiver and send you the link to use. No effort required on your part.
How do Newcomers at my events know how to access it? Time to Ride recommends hanging a few signs or posters with the link clearly printed. You can simply greet visitors and ask them to type the link into their browser.
Do I get a copy of the waiver? Yes. A copy will automatically be sent to you, the Newcomer, and Time to Ride as soon as it’s completed.
How do I make sure Newcomers at my events filled out the waiver? You can either ask each newcomer to show you the “confirmation” page that displays at the end of the signup process, or you can look in your own email account for the copy that’s automatically sent to you. It’s important to make sure Newcomers are filling the waiver out so you receive credit.
What if some people who come to my events don’t have a smart phone? You can also make SmartWaiver accessible on your own laptop, tablet, or mobile device. Simply open a browser and enter your waiver’s link.
Can a newcomer fill out a waiver for their kid at the same time? Yes! SmartWaiver makes it very easy for newcomers to complete one for him/herself and his/her child at the same time. They’ll simply enter the minor’s name and birth date, and an individual waiver for each minor will automatically be created with mom or dad’s address and contact info.
Can a teacher fill out a waiver for his/her students? No. Whether it’s a hard copy or SmartWaiver, all waivers MUST be signed by a minor’s parent or legal guardian. The benefit of SmartWaiver is that a teacher can send the link home to parents ahead of time, and every child whose parent has completed the waiver can participate in your event and be counted towards the Challenge.
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