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2016 Time to Ride Challenge Begins for Hundreds of Stables, Clubs and Businesses Nationwide

Washington, D.C., Wednesday, June 1st, 2016 - Today the 2016 Time to Ride Challenge, a nationwide grassroots contest to introduce new people to horses, begins for hundreds of competing stables, clubs, and other horse businesses. Event hosts will compete through September 30th by hosting fun, beginner-friendly horse events designed to safely introduce horse-interested families to equine activities and encourage them to become regularly involved in riding. Hosts who introduce the greatest number of “newcomers,” those who have not been regularly involved in horse activities for the past three years, to horses will win up to $10,000 cash and related prizes in three divisions - small, medium, and large.

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Industry Breed and Discipline Organizations Join Forces with Time to Ride Challenge

May 27, 2016, Georgetown, Texas - Several horse industry breed and discipline organizations have joined forces with the 2016 Time to Ride Challenge to introduce new horse enthusiasts to riding. The Challenge will award $100,000 cash and prizes to the stables, clubs, and businesses who can generate the most “newcomer” interactions with horses; and now participants can also win cash and prizes from breed and discipline organizations of which they are a member.

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U.S. Equestrian Federation and Time to Ride Partner to Participate in Let’s Move Initiative

The United States Equestrian Federation (USEF) and Time to Ride have begun outlining plans to strengthen the current Marketing Alliance between the two organizations. In preparation for the 2016 Summer Olympic Games in Rio de Janeiro, the United States Olympic Committee (USOC) has partnered with First Lady Michelle Obama’s Let’s Move! initiative to increase opportunities for physical activity among the nation’s youth. By challenging the National Governing Bodies of Olympic and Paralympic sports to bring new engagements to their respective sports, the USEF is pleased to partner with Time to Ride to bring 25,000 new youth engagements to equestrian sports in 2016 through the Time to Ride Challenge.

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“Wild Card” and “100 for 100” Prizes Debut in the 2016 Time to Ride Challenge

Washington, D.C., April 29, 2016 - The Time to Ride Challenge features two new levels of cash awards in 2016, its third year. The grassroots contest that rewards stables, clubs, and businesses for introducing new people to horses, once again offers a total of $100,000 cash and prizes in addition to business-building benefits to its contestants. “Host” stables, organizations, and other horse professionals will hold events between June 1st and September 30th, 2016 that connect beginners with horses; the hosts who engage the greatest number of newcomers will win cash and prizes.

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2016 Time to Ride Challenge Now Open for Registration

Washington, D.C., April 7th, 2016 - The Time to Ride Challenge, in its third year in 2016, is now open for registration. Stables, clubs, businesses, and all other horse professionals are welcomed to visit www.timetoride.com and take the first step towards growing their businesses by introducing new people to horses and expanding the entire industry.

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Time to Ride Challenge to Return with New Incentives in 2016

Washington, D.C., February 16, 2016- The Time to Ride Challenge, a contest offering $100,000 in cash and prizes, will take place again in 2016 by incentivizing stables, clubs, and businesses to focus on outreach to new riders. Participants win cash and prizes by introducing new, “non-riders” to riding and other horse activities, and simultaneously benefit by growing their businesses and organizations. Time to Ride is an initiative of the American Horse Council Marketing Alliance, a group of industry leading companies and organizations collaborating to grow the horse industry.

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Time to Ride Challenge Best Practices Contest Rewards Savvy Marketers

Stables win cash and prizes for their innovative event and promotion strategies used in public outreach.

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New Horse Bucks program reimburses Challenge participants for offering discounts to new riders!

Attract new lesson clients – Earn gift certificates from Dover Saddlery, Purina, SmartPak and others!

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Time to Ride Writing Contest Winners Celebrate New Riders

$500 cash prize awarded to freelance writer Megan Arszman.

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Freelance Writing Contest: Honorable Mention Entries

Congratulations to our two honorable mention entires in the fall 2015 Time to Ride writing contest. Each writer receives a Time to Ride prize pack!

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