The Pledge to Take a Friend Riding Kicks Off July 22nd

Date set for nationwide sweepstakes and commitment to increase horse participation.

June 30, 2017, Georgetown, Texas – The Pledge to Take a Friend Riding is the newest addition to the Time to Ride initiative. Introduced in 2016, the Pledge is a sweepstakes incentive aimed at encouraging equestrians everywhere to introduce their non-horse riding friends and family to take part in a horse-related activity. The goal of the Pledge is to encourage the equine community to become more welcoming and inclusive of newcomers. This year, the Pledge will begin on July 22nd and will be open through September 16th. Anyone may enter by simply taking the pledge to take a friend riding.*

In order to illustrate how a horse can fit into anyone’s life, celebrities such as David O’Connor, Al Dunning, D. Wayne Lukas, Lyle Lovett, Lindy Burch, Tom McCutcheon, Lynn Palm, Kerry Kuhn, and more are taking the Pledge. The first day of the Pledge is July 22nd; the fourth Saturday in July is the perfect time in the height of summer to try new horse activities. Time to Ride welcomes equestrians everywhere to invite their friends and family to participate in fun, horse-related adventures with them and take the Pledge!

Dan James, Road to the Horse winner, Congress Freestyle Reining champion, Mustang Million top five finisher, one half of Double Dan Horsemanship, and lifelong horse enthusiast and trainer, understands the importance of promoting horseback riding as an activity for anyone. “I grew up knowing I wanted to ride and train horses for the rest of my life, but there was never a time I didn’t want to share that passion with the people I was closest to,” says Dan. From Australia to Japan, then Texas and back again, Dan works diligently to create opportunities for people to learn more about the benefits of horseback riding: “I love sharing horsemanship with new riders. I think it allows them to view the sport as something anyone can take part in, not just those born on a cattle farm.” The Pledge sweepstakes grand prize will include participation in a horsemanship clinic for one with Dan at his Australian Equine Performance Center in Lexington, Kentucky.

The 2016 Pledge grand prize winner, Caitlin W. of Parker, Colorado, says “tThe Pledge was a lot of fun. I won the trip of a lifetime all because I did something that more of us should be doing to promote the sport we love.” Caitlin won a trip to Montana to visitexperience the luxury dude ranch, The Resort at Paws Up. “Now, regardless if there’s a contest or not, I do my best to get more of my family and friends horseback so they can experience the same joys I do,” she shared.

The 2017 winner will receive a Kentucky Horse Crazy Trip for two, including two passes to Kentucky Horse Park, a Kentucky Horse Park Trail Ride, Keeneland Grandstand Reserved Seating and a tour of Keeneland. They will also receive participation for one in a Dan James horsemanship clinic in Kentucky! Please see for more details.*

*No purchase necessary. Open to legal residents of the 50 United States and D.C., age 18 or older. Void where prohibited. Odds of winning depend on number of entries received. Sweepstakes ends at 5:00 p.m. ET on September 16, 2017. For full official rules and to enter, visit  Sponsored by American Horse Council dba Time to Ride, 1616 H Street NW, 7th Floor, Washington, DC 20006.

For questions regarding the Pledge or how to get involved, email Time to Ride at or call at (512) 591-7811.

The American Horse Council’s Marketing Alliance

Time to Ride is an initiative of the American Horse Council’s Marketing Alliance, formed to connect people with horses. It is designed to encourage horse-interested consumers to enjoy the benefits of horse activities. The AHC Marketing Alliance is made up of the following organizations: the American Association of Equine Practitioners, Active Interest Media, the American Quarter Horse Association, Farnam, Merck, Merial, Morris Media Network Equine Group, Purina Animal Nutrition LLC, Platinum Performance, The Right Horse Initiative, US Equestrian, and Zoetis. Program Partners are Absorbine, the American Paint Horse Association, ASPCA, Equibrand, the the National Reining Horse Association, Lumina Media, the America’s Mustang Campaign, and Colorado State University Equine Sciences Program.

About the American Horse Council

The American Horse Council is a non-profit organization that includes all segments of the horse industry. While its primary mission is to represent the industry before Congress and the federal regulatory agencies in Washington, DC, it also undertakes national initiatives for the horse industry. Time to Ride, the AHC’s Marketing Alliance to connect horses and people, is such an effort. The American Horse Council hopes that Time to Ride will encourage people and businesses to participate in the industry, enjoy our horses, and support our equine activities and events. The AHC believes a healthy horse industry contributes to the health of Americans and America in many ways.